Leaving 10 years behind as Apple CEO, Tim Cook is determined to enter the company in one more area before saying goodbye.
Tim Cook, who started as Apple’s CEO in 2011, has been in this position for 10 years. Cook, who allegedly says “I won’t stay for another 10 years”, will not hand over his mission without releasing another big product. This product will probably also be related to augmented reality.
Apple’s CEO, Tim Cook, took up this position in 2011 after Steve Jobs, one of the founding partners of the company, passed away. Cook had announced in his previous statements that he would not stay at Apple for another 10 years and would retire. This issue was also mentioned in the ‘Power On’ bulletin on Bloomberg recently.
Tim Cook’s future at Apple was discussed in Mark Gurman’s ‘Power On’ newsletter. In addition to when Tim Cook will say goodbye to the company, it was also mentioned what new products may come until then.
Allegedly, Tim Cook does not want to stay at Apple for another 10 years, but he does not want to say goodbye to the company without releasing one last big product. When it comes to ‘big products’ that will bring retirement, augmented reality products that have been rumored for a while come to mind. One of them is the augmented reality headset, which is expected to be introduced in 2022, and the other is the augmented reality glasses, which is expected to arrive in the mid-2020s. However, the second product is pure glass and is worn directly on the eye; It will literally be a spectacle.
Tim Cook, who has been the CEO of Apple for 10 years, said in his current statements about his retirement, “10 more years? Probably not. But I can say that I’m feeling great right now and my retirement date doesn’t look close.” had used the words. it was wrote the following statements on the subject in his newsletter: “It is believed at Apple that Tim Cook will retire after launching another major product. This big product, on the other hand , seems to be an augmented reality glasses, not an electric car. He realizes that running a silicon valley company is a teenager’s job. That’s why he’s going to leave his post before he rots his seat.”